Emacs: Best-practice for lazy loading modes in .emacs?

Is there a best practice around lazily loading modes when encountering a relevant file extension?

At this point I have roughly 25 different Emacs modes installed, and startup has become slow. For example, although it's great to have clojure-mode at the ready, I rarely use it, and I want to avoid loading it at all unless I open a file with extension .clj. Such a "lazy require" functionality seems like the right way do mode configuration in general..

I found nothing online, so I've taken a crack at it myself.

Instead of:

(require 'clojure-mode)
(require 'tpl-mode) 

I have this:

(defun lazy-require (ext mode)
  (add-hook
   'find-file-hook
   `(lambda ()
      (when (and (stringp buffer-file-name)
                 (string-match (concat "\\." ,ext "\\'") buffer-file-name))
        (require (quote ,mode))
        (,mode)))))

(lazy-require "soy" 'soy-mode)
(lazy-require "tpl" 'tpl-mode)

This seems to work (I'm an elisp newbie so comments are welcome!), but I'm unnerved about finding nothing written about this topic online. Is this a reasonable approach?