Change Visual Studio Version in run-command(Start -> Run -> devenv)

I have both VS 2008 and VS 2010 installed in my PC (Windows XP). Now I try to open IDE via Start -> Run -> devenv it always open VS 2008 environment. Is it possible to change this settings ?? That is I do want to open VS 2010 when I type devenv in Start -> Run

Graciously welcoming any help.