Many analytic and tracking tools are requesting 1x1 GIF image (web bug, invisible for the user) for cross-domain event storing/processing.
Why to serve this GIF image at all? Wouldn't it be more efficient to simply return some error code such as 503 Service Temporary Unavailable or empty file?
Update: To be more clear, I'm asking why to serve GIF image data when all information required has been already sent in request headers. The GIF image itself does not return any useful information.
You don't have to serve an image if you are using the Beacon API (https://w3c.github.io/beacon/) implementation method.
An error code would work if you have access to the log files of your server. The purpose of serving the image is to obtain more data about the user than you normally would with a log file.
@Maciej Perliński is basically correct, but I feel a detailed answer will be beneficial.
why 1x1 GIF and not a 204 No-Content status code?
204 No-Content enables the server to omit all response headers (Content-Type, Content-Length, Content-Encoding, Cache-Control etc...) and return an empty response body with 0 bytes (and saving a lot of unneeded bandwidth).
Browsers know to respect 204 No-Content responses, and not to expect/wait for response headers and response body.
if the server needs to set any response header (e.g. cache-control or cookie), he cannot use 204 No-Content because browsers will ignore any response header by design (according to the HTTP protocol spec).
why 1x1 GIF and not a Content-Length: 0 header with 200 OK status code?
Probably a mix of several issues, just to name a few:
200 OK with 0 bytes might not be fully supported by intermediate proxy servers and VPNs