How can CString be passed to format string %s?

class MyString
{
public:
    MyString(const std::wstring& s2)
    {
        s = s2;
    }

    operator LPCWSTR() const
    {
        return s.c_str();
    }
private:
    std::wstring s;
};

int _tmain(int argc, _TCHAR* argv[])
{
    MyString s = L"MyString";
    CStringW cstring = L"CString";
    wprintf(L"%s\n", (LPCWSTR)cstring); // Okay. Becase it has an operator LPCWSTR()
    wprintf(L"%s\n", cstring); // Okay, fine. But how?        
    wprintf(L"%s\n", (LPCWSTR)s); // Okay. fine.
    wprintf(L"%s\n", s); // Doesn't work. Why? It prints gabage string like "?."
    return 0;
}

How can CString be passed to format string %s?

By the way, MSDN says(it's weird)

To use a CString object in a variable argument function
Explicitly cast the CString to an LPCTSTR string, as shown here:

CString kindOfFruit = "bananas";
int      howmany = 25;
printf( "You have %d %s\n", howmany, (LPCTSTR)kindOfFruit );