Touch Up Inside for a UIImageView

I'm trying to implement touch event similar to a Touch Up Inside a UIButton. I've seen some codes using touchesBegan:withEvent but it looks I need to slide a bit my finger over the screen. I actually just want to touch in the image

Code:

- (void) touchesBegan:(NSSet*)touches withEvent:(UIEvent*)event {   
    NSLog(@"Image touched!");
}

Regards!