How safe is information contained within iPhone app compiled code?

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I was discussing this with some friends and we began to wonder about this. Could someone gain access to URLs or other values that are contained in the actual objective-c code after they purchase your app?

Our initial feeling was no, but I wondered if anyone out there had definitive knowledge one way or the other?

I do know that .plist files are readily available.

Examples could be things like:

-URL values kept in a string

-API key and secret values

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