How to Change UIButton title?

MyViewController has one UIButton and another MainViewController use MyViewController.

but MainViewController can't change UIButton title in MyViewController.

also, in MyViewController only change UIButton title in viewDidLoad method.

What's wrong?

MyViewController

@interface MyViewcontroller : UIViewController {
    IBOutlet UIButton *imageButton;
}

@property (nonatomic, retain) UIButton *imageButton;

@implementation MyViewcontroller : UIViewController {
@synthesize imageButton;
    - (void)viewDidLoad { // can change button title
        [imageButton setTitle:@"buttonTitle" forState:UIControlStateNormal]
    }

    - (void)setButtonTitle { // can't change button title
        [imageButton setTitle:@"buttonTitle" forState:UIControlStateNormal];
    }
}

MainViewController

@implementation MainViewController : UIViewController {
@synthesize scrollView;
    - (void)viewDidLoad { // can't change button title
        MyViewcontroller *myView = [[MyViewcontroller alloc] initWithNibName:@"MyViewcontroller" bundle:nil];
        [myView.imageButton setTitle:@"ddd" forState:UIControlStateNormal];
        [scrollView addSubview:myView.view];
        [myView release], myView = nil;
    }
}