What's the best way to link to an Android Market app without knowing who will get the link (Android user/non-Android user) and from where (desktop/mobile)?
For iPhone I use the itunes.apple.com app links. They show a complete description of the app, and if you have iTunes installed, either on the desktop or on your mobile, it allows you to download the app directly. Example: http://itunes.apple.com/us/app/ibooks/id364709193?mt=8
For Android I currently use a third-party Android Market web browser (see answer below), but I was wondering if there was a better alternative, and hoping to learn from others who have dealt with this issue.