How to implement serialization in C++

Whenever I find myself needing to serialize objects in a C++ program, I fall back to this kind of pattern:

class Serializable {
  public:
    static Serializable *deserialize(istream &is) {
        int id;
        is >> id;
        switch(id) {
          case EXAMPLE_ID:
            return new ExampleClass(is);
          //...
        }
    }

    void serialize(ostream &os) {
        os << getClassID();
        serializeMe(os);
    }

  protected:
    int getClassID()=0;
    void serializeMe(ostream &os)=0;
};

The above works pretty well in practice. However, I've heard that this kind of switching over class IDs is evil and an antipattern; what's the standard, OO-way of handling serialization in C++?