setTimeout inside for loop

I want a string to appear character-for-character with the following code:

function initText()
{
    var textScroller = document.getElementById('textScroller');
    var text = 'Hello how are you?';

    for(c = 0; c < text.length; c++)
    {
        setTimeout('textScroller.innerHTML += text[c]', 1000);
    }
}

window.onload = initText;

It's not working.. what am I doing wrong?