How hard is developing for iPhone?

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I want to know how difficult is to develop on iPhone plataform. By difficult I want to mean:

  1. Effort in terms of programmer versus software complexity. To be clear: how many programmers are needed to develop a medium sized app on iPhone?
  2. SDK learning curve.
  3. Hardware and other non-programming related stuff affecting the development
  4. How easy is to sell iPhone software. To be specific: is easy to sell an app on itunes? does it cost something? I'm confused about how to sell that apps on iTunes store...
  5. any one has experience on advertisement supported apps? please tell me... how has been that?

thanks

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