How do you deploy cron jobs to production?

Using Fabric, I prefer to keep a pristine version of my crontab locally, that way I know exactly what is on production and can easily edit entries in addition to adding them.

The fabric script I use looks something like this (some code redacted e.g. taking care of backups):

def deploy_crontab():
    put('crontab', '/tmp/crontab')
    sudo('crontab < /tmp/crontab')

You can also take a look at:

http://django-fab-deploy.readthedocs.org/en/0.7.5/_modules/fab_deploy/crontab.html#crontab_update

django-fab-deploy module has a number of convenient scripts including crontab_set and crontab_update

You said:

I'm more curious about conventions/standards people use than any particular solution

But, to be fair, the particular solution will depend in your environment and there is no universal elegant silver bullet. Given that you happen to be using Python/Django, I recommend Celery. It is an asynchronous task queue for Python, which integrates nicely with Django. And, on top of the features that it gives as an asynchronous task queue, it also has specific features for periodic tasks.

I have personally used the django-celery-beat integration and it integrates perfectly with Django settings and behaves correctly in distributed environments. If your periodic tasks are related to Django stuff, I strongly recommend to take a look at Celery I started using it only for certain asynchronous mailing and ended up using it for a lot of asynchronous tasks + periodic sanity checks and other web application maintenance stuff.