jQuery ajax success anonymous function scope

How do I update the returnHtml variable from within the anonymous success function?

function getPrice(productId, storeId) {
    var returnHtml = '';

    jQuery.ajax({
        url: "/includes/unit.jsp?" + params,
        cache: false,
        dataType: "html",
        success: function(html){
            returnHtml = html;
        }
    });

    return returnHtml;
}