Storing Smtp from email friendly display name in Web.Config

I'm storing my mailsettings in the web config like so...

<mailSettings>
    <smtp from="splidge@findremovalcompanies.com">
        <network host="smtp.findremovalcompanies.com" userName="splidge@findremovalcompanies.com" password="password" />
    </smtp>
</mailSettings>

Now when I create a new

var smtp = new SmtpClient();

smpt has my credentials and will default the from address to splidge@findremovalcompanies.com which saves me from having to do this every time.

MailAddress("splidge@findremovalcompanies.com", "Splidge Master")

But I cannot figure out how to specify the friendly display name "Splidge Master" in the web.config theres no setting for it?