I am developing a product with heavy 3D graphics computations, to a large extent closest point and range searches. Some hardware optimization would be useful. While I know little about this, my boss (who has no software experience) advocates FPGA (because it can be tailored), while our junior developer advocates GPGPU with CUDA, because its cheap, hot and open. While I feel I lack judgement in this question, I believe CUDA is the way to go also because I am worried about flexibility, our product is still under strong development.
So, rephrasing the question, are there any reasons to go for FPGA at all? Or is there a third option?