google play transfering data via link to app

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[context part] I am currently on vacation in austria, and decided to buy some tickets for the zoo in insbruck. After typing in my data... a link to their app in the google play store. And after downloading it, google play didnt show the usual open button, to open the app, rather it showed a button saying "continue" and after clicking it, the app opened with my data already in place

so here is my question: how may they have done it, and how can i implement it in my own app / website

thanks a lot in advance, would be nice if there was a easy way of doing this

EDIT: idk, may they have shared the session-token somehow, used the ip of my mobile?

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