Collecting Data from URL Builder

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I'm a newbie so please bare with me!

Is there a way to collect data from a URL builder and use Zapier to pull that ID in the URL and push to another platform (specifically Active Campaign)?

For example: https://heyuhuman.com/rrt-accelerator/?user=melissa

Is there an easy way to take that user (Melissa) and extract it in Zapier (or another platform) so I can push to ActiveCampaign.

I don't think I can track that without action on the page (ie submitting their email address or making a purchase) but is there a way that when the page submits the URL data flow through?

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