Admob implementation and compliance

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Hi i'm currently implementing Admob into my iOS app. The code works fine and test ads are showing, but i have a few questions regarding GDPR and user consent that i couldn't find the answers too.

  1. If a user don't give permission to the AppTrackingTransparency do i have to notify Admob in any way? My guess is no. Would think Apple wouldn't hand out the IDFA if the user deny it.

  2. I use admobs UserMessagingPlatform to present a consent form. Is the user answer saved somewhere or do i need to save this?

  3. Using the form mentioned above. Do i need to do anything if the user don't consent, or will admob see that consent is not given and not serve personalised ads?

Thanks!

admob gdprconsentform swift ios
1 Answers
  1. If a user don't give permission to the AppTrackingTransparency do i have to notify Admob in any way? My guess is no. Would think Apple wouldn't hand out the IDFA if the user deny it.

-> You don't need to notify admob explicitly. requestTrackingAuthorization method will take care of that for you. However do implement Delay app measurement for admob. https://developers.google.com/admob/ump/ios/quick-start#delay_app_measurement_optional

  1. I use admobs UserMessagingPlatform to present a consent form. Is the user answer saved somewhere or do i need to save this?

-> UMPConsentStatus returns 4 values indicating consent status. You don't need to save them explicitly but can be saved for app usage https://developers.google.com/admob/ump/ios/quick-start#present_the_form_if_required

UMPConsentStatusUnknown: Unknown consent status.
UMPConsentStatusRequired: User consent required but not yet obtained.
UMPConsentStatusNotRequired: User consent not required. For example, the user is not in the EEA or UK.
UMPConsentStatusObtained: User consent obtained. Personalization not defined.
  1. Using the form mentioned above. Do i need to do anything if the user don't consent, or will admob see that consent is not given and not serve personalised ads?

-> By default, the Google Mobile Ads SDK initializes app measurement and begins sending user-level event data to Google immediately when the app starts. This initialization behavior ensures you can enable AdMob user metrics without making additional code changes.

However, if your app requires user consent before these events can be sent, you can delay app measurement until you explicitly initialize the Mobile Ads SDK or load an ad.

To delay app measurement, add the GADDelayAppMeasurementInit key with a boolean value of YES to your app’s Info.plist. You can make this change programmatically: GADDelayAppMeasurementInit

https://developers.google.com/admob/ump/ios/quick-start#delay_app_measurement_optional

Amod Gokhale0
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