Business problems out of which we have to solve any 2 -Maybe a certain demographic group is generating large amounts of revenue for a particular product and we could invest to capture market share in this area?
-Is there a certain demographic group that we notice is not buying particular products? This could be for valid reasons or it could be because there is insufficient marketing to this group. This could be an opportunity to increase awareness of these products for this demographic group to gain more interest.
-Do we notice a trend (positive or negative) where purchasing behavior is changing over time. Maybe sales volume is increasing for a particular product or customer segment and we could invest in marketing to hopefully compound this trend?
-Do certain products tend to be purchased with other products on a regular basis? For example, when customers purchase frozen pizzas do they often purchase beer at the same time? Identifying these relationships can help marketing develop paired product marketing plans.
-Do certain products have spikes on particular dates (i.e. holidays)? Identifying these relationships can help marketing created relevant marketing plans based on the calendar.
-Are certain marketing campaigns more successful than others in driving sales volume or revenue?
-Are certain coupons or promotions more impactful than others?
Data used I should use the Complete Journey data to answer your business problem. I am required to use the full data sets rather than the sampled data sets (i.e. get_transactions() rather than transactions_sample, get_promotions() rather than promotions_sample). At a minimum I should be using at least two different data sets to address your problem (in other words I expect you to have to join data sets in various ways).