what are some ways of dealing with multiclass classification when the one class entails another?

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I am trying to build a model that predicts if a user is going to purchase certain product. I also want to predict which users are new users (those who have not made purchase in x period of times). I think this can be seen as a multi-class classification problem but my concern is that one of the class is entailed by the other. Does multi-class classification algorithms work in this situation? And is there any research in similar problems?

What makes this problem even more interesting to me is that if I treat it as a binary classification, then I can potentially have the same user with similar feature in different days and force the model to predict positive in the first day and negative in the others.

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