TL;DR - what event should I send to TikTok when a user visits my site - "Page View" or "View Content"?
I implemented event-tracking with TikTok on my site, both with tiktok-pixel (browser) and tiktok Events API (with GTM server-side).
To send the event in GTM server container, I'm using stape.io's TikTok Events API tag. I noticed that the standard events they offer do no include "Page View" - they include "View Content", so that's what I'm sending. The TikTok documentation explains that "Page View" is deprecated, and that "View Content" replaces it and a bunch of other events, however it is still sent (here and here).
What confuses me the most is that "View Content" - the event replacing "Page View" - is not automatically sent! And no guid recommends sending it on every page-view.
As I mentioned, the standard tiktok-pixel base-tracking code still sends "Page View" events:
ttq.page();
I modified it to send a specific event_id, which I also send from my sGTM, so that tiktok can deduplicate the events:
ttq.page({event_id: "PageView_{{page_view Event ID}}"});
But since I'm sending "Page View" from the browser, and "View Content" from the sGTM -
The result is 2 different events:
So The question is - What event should I send, from both ends?
- PageView?
- ViewContent?
- Both?