Tracking sign_up event as a Goal in Google Analytics

Sindri_1113 0
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I wanted to create a Sign up goal in Google Analytics. Adding an event for signup is simple enough:

gtag('event', 'sign_up', { method: 'Direct' });

This successfully created events enter image description here

However when I try to configure the goal as such: enter image description here

Nothing happens, the Goal conversion is not counted for the events shown above.

I am trying to follow instructions from here https://developers.google.com/analytics/devguides/collection/gtagjs/events

However I found very little documentation on tracking events as goals.

How do I configure a goal based on the standard engagement events in Google Analytics?

google-analytics
2 Answers

Try to set only Action equal to sign_up without value in Category.

user_56402000

I figured this out. The "Use the Event value as the Goal Value for the conversion" is the problem. Because my event is not sending a value, GA assumes it has zero value and zero value goals are not counted as a conversion.

I fixed this by choosing No for the option and entering 2.5 as the value. Now anyone sending the event counts as a conversion worth $2.5.

Sindri_11130
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