Apple has introduced heif technology with iOS 11. On my website some iPhone users now want to upload these pictures in the same format (no idea if you can convert them to JPEG in iOS, I'm using Android and can't test it). If I now allow them to upload heif images, how can I display them in the browser? I've tried a little bit, but unfortunately it doesn't work with a simple HTML img tag. Can I display this in a different way, relatively compatible, or do I have to convert the whole image?