What is the best way to initialize a JavaScript Date to midnight?

Adding usefulness to @Dan's example, I had the need to find the next midday or midnight.

var d = new Date();
if(d.getHours() < 12) {
   d.setHours(12,0,0,0); // next midnight/midday is midday
} else {
   d.setHours(24,0,0,0); // next midnight/midday is midnight
}

This allowed me to set a frequency cap for an event, only allowing it to happen once in the morning and once in the afternoon for any visitor to my site. The date captured was used to set the expiration of the cookie.

I have made a couple prototypes to handle this for me.

// This is a safety check to make sure the prototype is not already defined.
Function.prototype.method = function (name, func) {
    if (!this.prototype[name]) {
        this.prototype[name] = func;
        return this;
    }
};

Date.method('endOfDay', function () {
    var date = new Date(this);
    date.setHours(23, 59, 59, 999);
    return date;
});

Date.method('startOfDay', function () {
    var date = new Date(this);
    date.setHours(0, 0, 0, 0);
    return date;
});

if you dont want the saftey check, then you can just use

Date.prototype.startOfDay = function(){
  /*Method body here*/
};

Example usage:

var date = new Date($.now()); // $.now() requires jQuery
console.log('startOfDay: ' + date.startOfDay());
console.log('endOfDay: ' + date.endOfDay());