There is a common technique used in Arduino world, where you can use PROGMEM macros in order to keep strings and other similar data in flash memory instead of SRAM to keep lower RAM usage, while sacrificing some performance - https://www.arduino.cc/reference/en/language/variables/utilities/progmem/
Basically, instead of storing these in SRAM, there is just some reference to a FLASH address where the string is stored and loaded from on the fly, in order to save RAM.
But I can't understand why do MCU compilers put all strings including local strings from functions into heap memory and keep them there all the time in the first place. Also I don't understand how compiler can "store anything in RAM instead of flash" - RAM is volatile, so compiler can hardly "store" anything in there as it's cleared on every reset. These strings still must be present in program image stored on FLASH, so why does it copy them from FLASH to RAM on each launch of the MCU? I was thinking that maybe whole program image must be loaded into RAM for execution, but then that doesn't make sense as these chips use harvard architecture and program is executed from FLASH already (and most of these chips have much bigger FLASH than RAM anyway, so whole image would never fit into RAM).
While I understand how to use workarounds that prevent this behaviour, I can't understand why this behaviour exists in the first place. Can someone shed some light on it? Why are all strings loaded into HEAP on start of the program by default? Is that for performance reasons?